| Running towards adversity... 14:14 - Jun 16 with 9067 views | Marshalls_Mullet |
I like the new kits, pleased the clubs new slogan wasn't made visible.
I suspect Mark Ashton would have liked it to be on view.
Just seems a bit try hard to me.
On the KOA podcast, the players didn't seem interested in the slogan when it was mentioned. It was almost glossed over. |  |
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| Running towards adversity... on 22:51 - Jun 16 with 1343 views | RadioOrwell |
| Running towards adversity... on 18:34 - Jun 16 by portmanking |
As someone who works with words for a living, I do agree the actual messaging itself is slightly off.
IMO it should be Running Through Adversity. |
You have a problem ahead of you, you run toward it. You face the challenge.
Running through things doesn't make any sense.
And you work with words ?? |  | | |
| Running towards adversity... on 23:05 - Jun 16 with 1289 views | FrimleyBlue |
| Running towards adversity... on 22:51 - Jun 16 by RadioOrwell |
You have a problem ahead of you, you run toward it. You face the challenge.
Running through things doesn't make any sense.
And you work with words ?? |
What problem do we have?
We start on 0 points the same as all other clubs. We need to get more points than all the others. It's not a problem. It's a target. |  |
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| Running towards adversity... on 23:10 - Jun 16 with 1303 views | ArnieM |
| Running towards adversity... on 21:50 - Jun 16 by FrimleyBlue |
Couldn't we have used 'Overcoming Adversity' instead? |
I’ve just watched Mark Ashtons interview in FB about this slogan , and he explains that it’s about the people whose money is being pumped into this club , and the fact that this club represents their values . The money comes from American pension funds of Firefighters and Policemen/ women, all of whom run towards adversity in the course of their every day duties as public servants . Their money supports ITFC , and ITFC as Ashton explains will be aiming to represent those values …. and these words will be our values too, not just empty corporate slogans . |  |
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| Running towards adversity... on 23:15 - Jun 16 with 1296 views | Churchman |
| Running towards adversity... on 15:04 - Jun 16 by The_Flashing_Smile |
I think it does translate onto the pitch as well. If you've got a hairy-arsed oppo target man baring down on our goal, you want to be throwing everything in the way to stop him... not running away!
It's about standing up to the battle, not shirking responsibility, being brave. And with it on the inside of the shirt it's not in your face, but the players will see it every time they put it on. Maybe it'll get into their heads, subconsciously, through the repetition of it always being there.
Can't do any harm, anyway. |
This is my take on it too. Funnily enough, Ben Stokes used ‘adversity’ the other day:
‘There are going to be some bad days. There will be days when we'll probably lose a game with this mindset. The biggest challenge for us will be how we respond to adversity and things not going our way.‘
I get the drift as far as ITFC is concerned. You expressed it better than I could.
I’ve seen enough mission statements, slogans etc and they could never sit right with me, but if our owners want this, that’s fine. |  | | |
| Running towards adversity... on 23:31 - Jun 16 with 1276 views | BasingstokeBlue |
| Running towards adversity... on 16:51 - Jun 16 by dirtyboy |
It literally doesn't mean that and you know it.
Context is everything. |
In what context does “adversity” not mean hardship? |  |
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| Running towards adversity... on 07:15 - Jun 17 with 1173 views | portmanking |
| Running towards adversity... on 22:51 - Jun 16 by RadioOrwell |
You have a problem ahead of you, you run toward it. You face the challenge.
Running through things doesn't make any sense.
And you work with words ?? |
You run through adversity, as in tackle the challenge head-on and come out the other side... |  | | |
| Running towards adversity... on 07:51 - Jun 17 with 1149 views | The_Flashing_Smile |
| Running towards adversity... on 07:15 - Jun 17 by portmanking |
You run through adversity, as in tackle the challenge head-on and come out the other side... |
Or you run towards it and battle with that thing, whatever it may be.
Running through it sounds like avoiding it (get through to the other side and away rather than standing and battling).
It really shouldn't be this difficult. |  |
| Trust the process. Trust Phil. |
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| Running towards adversity... on 08:40 - Jun 17 with 1111 views | portmanking |
| Running towards adversity... on 07:51 - Jun 17 by The_Flashing_Smile |
Or you run towards it and battle with that thing, whatever it may be.
Running through it sounds like avoiding it (get through to the other side and away rather than standing and battling).
It really shouldn't be this difficult. |
Agree to disagree.
If you run through it, it suggests you battle and conquer what's ahead of you.
Running towards it doesn't guarantee conquering it. | | | |
| Running towards adversity... on 09:23 - Jun 17 with 1084 views | timothyeo |
| Running towards adversity... on 16:24 - Jun 16 by SitfcB |
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I don't think we need to make a big deal about it but this is cringe. | | | |
| Running towards adversity... on 09:34 - Jun 17 with 1072 views | FromReuserWithLove |
| Running towards adversity... on 08:40 - Jun 17 by portmanking |
Agree to disagree.
If you run through it, it suggests you battle and conquer what's ahead of you.
Running towards it doesn't guarantee conquering it. |
You're missing the sentiment - possible intentionally.
Adversity is inevitable. It’s part of life. We’ve all faced it at some point. We might even be facing it right now. And it’s all but guaranteed that we’re going to face it again in the future. Some of us have experienced a lot of adversity in our lives. Others, not so much.
What’s interesting about adversity is this: The more we avoid it, the harder it is to face it. But the more we face it, the less we fear it, and the more resilient we become. In order to thrive in adversity, we must look for it; seek it out; run toward it. We must get used to it.
What kind of person thrives in adversity? How will you respond when it strikes? How might regularly facing it be an advantage?
Whether it's bring or not is another argument but the narrative certainly fits for us in our current position. It's easy to snipe at these thing and I understand that but why bother? Certain posters also like to carefully position themselves to be ready to say 'I TOLD YOU SO' when the tide starts to turn. Just bloody enjoy the now and get knee deep in the excitement. |  | | |
| Running towards adversity... on 09:36 - Jun 17 with 1070 views | ArnieM |
| Running towards adversity... on 09:23 - Jun 17 by timothyeo |
I don't think we need to make a big deal about it but this is cringe. |
What’s cringe worthy about it ? He’s explaining why we have adopted the USA services mantra ( because they run towards adversity in their daily job. We having revived money from those peoples pension funds are trying to show respect for that and that as a user of the pension fund money will
adhere / adopt the same philosophy. I see no harm nor slight on our owners . | |
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| Running towards adversity... on 10:26 - Jun 17 with 1047 views | DJR |
| Running towards adversity... on 08:40 - Jun 17 by portmanking |
Agree to disagree.
If you run through it, it suggests you battle and conquer what's ahead of you.
Running towards it doesn't guarantee conquering it. |
In the context of a firefighter, running through adversity would suggest running through a burning building and exiting at the other end without putting out the fire, which does not seem appropriate. [Post edited 17 Jun 2022 10:28]
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| Running towards adversity... on 10:37 - Jun 17 with 1035 views | DJR |
| Running towards adversity... on 22:51 - Jun 16 by RadioOrwell |
You have a problem ahead of you, you run toward it. You face the challenge.
Running through things doesn't make any sense.
And you work with words ?? |
Agreed. To my mind, if "running through adversity" means anything it suggests running despite some sort of disadvantage such as a disability. | | | |
| Your lot are doing a..... on 10:39 - Jun 17 with 1032 views | Bloots |
| Running towards adversity... on 09:23 - Jun 17 by timothyeo |
I don't think we need to make a big deal about it but this is cringe. |
....total rebrand today.
You should probably wait and see what corporate crap they come up with before you comment on us.
Assume you won't be sponsored by a soft core porn betting site again this year. |  |
| "He's been a really positive influence on my life, I think he's a great man" - TWTD User (May 2025) |
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| Running towards adversity... on 12:48 - Jun 17 with 995 views | RonFearonsHair |
| Running towards adversity... on 16:51 - Jun 16 by dirtyboy |
It literally doesn't mean that and you know it.
Context is everything. |
I always liked Scarborough FCs motto on their badge.
"No Battle. No Victory."
They lived up to it too. |  | | |
| Running towards adversity... on 12:53 - Jun 17 with 990 views | The_Flashing_Smile |
| Running towards adversity... on 08:40 - Jun 17 by portmanking |
Agree to disagree.
If you run through it, it suggests you battle and conquer what's ahead of you.
Running towards it doesn't guarantee conquering it. |
I think 81 answered it better than me. It's not about conquering it. We won't win every game. But it's about facing up to the challenge and giving your all (win, lose or draw). | |
| Trust the process. Trust Phil. |
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| Running towards adversity... on 12:54 - Jun 17 with 989 views | The_Flashing_Smile |
| Running towards adversity... on 10:26 - Jun 17 by DJR |
In the context of a firefighter, running through adversity would suggest running through a burning building and exiting at the other end without putting out the fire, which does not seem appropriate. [Post edited 17 Jun 2022 10:28]
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Ha, indeed. | |
| Trust the process. Trust Phil. |
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| Running towards adversity... on 13:43 - Jun 17 with 945 views | STYG |
I have counted at least four people over the last few days who have said I don't care about the kits at all / the kits aren't important / who cares about the kits, who have also posted that is cringe / that is embarrassing / that shouldn't be there - or sentiments of that kind to a heat pressed logo that will be inside the collar and never seen when worn.
Which is it? Do you care or not! Lol. [Post edited 17 Jun 2022 13:45]
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| Running towards adversity... on 13:49 - Jun 17 with 937 views | STYG |
I love the completeness of it all. Uroboros if you will. But a Horse eating it's own tail in this case.
1 - Marcus Evans era is ended by new owners funded by this pension pot
2 - The pension pot is fond of this mantra of Running Towards Adversity
3 - Running Towards Adversity is abbreviated as RTA
4 - An RTA is another way of describing a car crash
5 - A car crash is a pretty apt description of the Marcus Evans era
And round you go again. [Post edited 17 Jun 2022 13:51]
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| Running towards adversity... on 10:29 - Jun 18 with 836 views | unstableblue |
| Running towards adversity... on 20:38 - Jun 16 by PhilTWTD |
Not sure any comparison is intended, more the implication that the attitude shown by the police/fire serviec should be emulated by the team, not shirking the challenge etc. Military metaphors are often used in football which I'd say could be viewed as more questionable. |
I was negative to the Purpose statement lower in this thread; but hadn’t understood the connection to the blue light services in Arizona. Discussed on KOA kit launch… sort of makes more sense
Still not sure it’s the purpose of the team or the club… but considering players battling and not giving up on a 1-0 deficit or getting out of the false position of league one - maybe it does work?
Didn’t sound like Wolfie was that bought into it though! Saying it was Ashtons thing. |  |
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| Running towards adversity... on 11:11 - Jun 18 with 817 views | Blue_Order |
| Running towards adversity... on 12:48 - Jun 17 by RonFearonsHair |
I always liked Scarborough FCs motto on their badge.
"No Battle. No Victory."
They lived up to it too. |
I made a little Scarborough banner for a mate recently.
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| Running towards adversity... on 14:11 - Jun 18 with 781 views | J2BLUE |
I suspect Mark Ashton would have liked it to be on view.
Based on nothing. As others have said, if he has wanted it on view it probably would be. |  |
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| Running towards adversity... on 14:43 - Jun 18 with 751 views | DJR |
It seems to me that running towards adversity roughly translates to rising to the challenge, and it is clear that last season we did not do this. So I can understand Ashton wanting to place further emphasis on this phrase next season. and to get the players to buy into it. The interview with Woolfie and Burns suggests that they may not have done so thus far, but there is a whole close season to come, and maybe the club is planning to use the phrase as a motivational tool. I can also see the reason for including it inside the shirt so that it is embedded into the players each time they pull on the shirt. And before you say "You're David Brent and I claim my £5", I normally can't stand corporate speak, but the firefighter connection seems to me to give the phrase much more credibility. [Post edited 18 Jun 2022 14:49]
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