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Deal agreed for Toulouse striker Emersonn… on 21:30 - Jul 6 by Zx1988
I'm a little surprised that, if Hull were keen, they've not sought to match our ~£20m bid. That seems to be the going rate for this sort of striker.
If this player joins then I wish him all the very best and hope that he goes on to become a star for Ipswich.
However I have some serious concerns about the fees that we are prepared to pay for raw potential talent when the jury will be very much out as to whether they’ll hit the ground running and deliver the performances, goals and assists required to see us to achieving PL safety next season.
Reading the article on the homepage it says:-
“Sky Sports reports that the deal is a €28 million (£24 million) - a new record fee for the Blues - plus €3 million (£2.6 million) in add-ons and a sell-on clause.”
If these figures are correct then I’m frankly very concerned about the way we are potentially being very wasteful with funds. Now I’m old enough to remember qualifying for Europe after finishing 5th in 2000-01 and I remember many signings which did nothing to improve the team, did not provide sell on profits for the club and contributed to a financial implosion at the club after relegation and the collapse of ITV Digital all coming off the back of the cost of rebuilding of the north and Churchman stands.
In the same article on the homepage it also says:-
“...started his career with Athletico Paranaense in his home country before moving on to Turkish side Göztepe in January 2025. That spell led to his move to his current club in Ligue 1 on deadline day last summer for around €3 million (£2.6 million) and last season he scored seven goals in 31 appearances in all competitions, picking up three assists.”
So after one season in France he’s now going to cost us €28 million so €25 million Euros more than last summer so he’s added €3.6m to his value for each of the 7 goals scored. That to me seems like bonkers inflation!
Turning for a second to scouting now I appreciate that our International scouting & recruitment network was almost non existent in the Evans era and so has had to be built up from scratch following the Gamechanger takeover and our promotions from League One. This just shows to me that we have a heck of a long way to go because we’re buying players one stage too late because if we think he’s a good player why can’t we try buying players such as this last summer when he cost just €3 million. Or we’re just agreeing to massively overly inflated fees and aren’t prepared to walk away after being held to ransom on frankly outrageous fees.
Now I’ve nothing against signing Emersonn but the fee quoted seems absolutely ridiculous!
Take as comparison last summer Brian Brobbey joining Sunderland for a fee of €20m, which could potentially rise to €25m so less than we’ll be paying for Emersonn.
Now take a look at Brobbey’s records as at last summer prior to joining Sunderland:-
Senior career Years Team Apps (Gls) 2018–2021 Jong Ajax 32 (16) 2020–2021 Ajax 12 (3) 2021–2022 RB Leipzig 9 (0) 2022 → Ajax (loan) 11 (7) 2022–2025 Ajax 92 (35)
So as well as having more games of top flight and European game experience, more goals and having been a full international since 2023 when Sunderland were signing him last summer for €20m, which could potentially rise to €25m, so in terms of the intial fee it was €8m less than Emersonn.
Now compare Brobbey’s record above to that of Emersonn’s record below which at present is:-
Senior career Years Team Apps (Gls) 2024 Athletico Paranaense 13 (0) 2025 Göztepe 17 (2) 2025– Toulouse 28 (6) I nternational career 2019 Brazil U15 4 (0)
The comparative records of Brobbey and Emersonn are light years different and yet we’re spending more on Emerson than Sunderland did on Brobbey who seemed much closer to a player who could deliver in the PL straight sway.
Now I’m not saying we shouldn’t sign Emersonn and if we do I hope that he does well. But to me the fee being suggested just beggars belief and to me seems like we’re being wasteful with the funds that we do have at our disposal.
Whilst promotion to the PL does bring funds for us to spend on transfers if it not an unlimited pot of gold that lasts forever. If we have any hopes of surviving we will need multiple signings and each million wasted is a million that can’t go on another player.
Likewise I worry that Ashton is incredibly profligate with spending the funds that the club does have. In the last two seasons the only deals which I think we’ve turned a profit on are Delap, Hutcinson, Broadhead and Woolfenden (but in Wollfie’s case that’s him being a youth player not an astute signing that we’ve sold for a profit). And we have several signings such as Szmodics, Ogbene, Akpom, McAteer who we would struggle to get anywhere near breaking even on let alone a profit (although in Kasey’s case the fee really isn’t his fault and I like him as a player and in time he might well be worth what we paid for him but £12m last summer was too much!) Plus recently we’ve sold Muric for what’s going by reports is a bit of a loss.
Now I’d love to be proved wrong by the end of the transfer window (and likewise by the end of the season) but right now we seem a million miles away from the likes of Brentford, Bournemouth, Brighton etc. who are all very adept at scouting and recruiting talent at good value for money and selling them on for huge profits. And whilst you can argue that all of those are established PL clubs Sunderland managed to recruit perfectly well last summer, something that we have to date not yet done, although it is very early in the transfer window and so lets have patience and judge more by the end of the transfer window and then by how those signings perform over the course of a PL season.
But right now to me it feels like we’re getting ripped off by clubs and agents and I do not like getting into bidding wars, such as we seem to have got in with Hull over Emersonn and it just reminds me of the recent poor value purchase of Akpom after a bidding competition with Birmingham last summer which over inflated his value.
[Post edited 6 Jul 23:16]
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Deal agreed for Toulouse striker Emersonn… on 23:19 - Jul 6 with 2188 views
Can't help but agree with the post above. They spent less than three million euros on him and are now selling him for 20 million when he's barely proven himself? Seems such a risky buy when you look at what Sunderland managed to do with the Brobbey deal. Just hope it works out, but I've got concerns.
Yeah, I don't disagree with the concern over the fee. Like mentioned earlier you would doubt we are buying a 21 year old with 6 goals last season to spearhead our campaign so this fee seems ultra high for the 2nd striker.
If you seperate his skillset from the fee - he does look to have all the attributes you would want for a project player to be a success in the PL. But in the case of him and Egeli - we are paying on average £20m for these 'projects'.
Now, unless the price of a project player has shot up in the last 12 months and we are paying a heavy Premier League tax, then we are definitely overpaying.
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Deal agreed for Toulouse striker Emersonn… on 23:58 - Jul 6 with 2022 views
I watched the highlights reel thats now being shown the other day and was quite surpised the negativity that I have been reading/ hearing. Unsure if people had been watching another 'highlights' reel?
He's clearly got a bit of pace, can hold the ball up and link players. He can run in behind, can header the ball and can play off both feet.
Deal agreed for Toulouse striker Emersonn… on 00:30 - Jul 7 by TownieRob
I watched the highlights reel thats now being shown the other day and was quite surpised the negativity that I have been reading/ hearing. Unsure if people had been watching another 'highlights' reel?
He's clearly got a bit of pace, can hold the ball up and link players. He can run in behind, can header the ball and can play off both feet.
And he's Brazilian..
What's not to like?
There's a different one which seems like it was put together by someone who wanted to show off all his worst bits.
There's a few shots launched into the crowd, a few scuffed shots and a sitter missed. But you could make a video of Jaden like that from last year and make him look like he had a shocker of a season.
The only thing I don't like is the fee tbh - but then Stoke City just paid £10m in champ for Ethan Galbraith
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Deal agreed for Toulouse striker Emersonn… on 00:45 - Jul 7 with 1891 views
Deal agreed for Toulouse striker Emersonn… on 00:37 - Jul 7 by burnbudgiesburn
There's a different one which seems like it was put together by someone who wanted to show off all his worst bits.
There's a few shots launched into the crowd, a few scuffed shots and a sitter missed. But you could make a video of Jaden like that from last year and make him look like he had a shocker of a season.
The only thing I don't like is the fee tbh - but then Stoke City just paid £10m in champ for Ethan Galbraith
Judging by the comments I had gathered there must be a less 'positive' reel as I really couldn't see what people had a problem with.
I'm no football finance expert but the reality is, half decent players cost. We will be paying upwards of 20m for prospects or risk assessed gambles. That's the market we are shopping in, with the hope of unearthing a gem.
I have a good friend who supports Stoke and we dicussed the Galbraith deal yesterday. He thinks they have overpaid but I also think many people forget how wealthy the Stoke owners are.
[Post edited 7 Jul 0:46]
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Deal agreed for Toulouse striker Emersonn… on 01:21 - Jul 7 with 1831 views
Deal agreed for Toulouse striker Emersonn… on 23:03 - Jul 6 by Hermann_eats_puffin
If this player joins then I wish him all the very best and hope that he goes on to become a star for Ipswich.
However I have some serious concerns about the fees that we are prepared to pay for raw potential talent when the jury will be very much out as to whether they’ll hit the ground running and deliver the performances, goals and assists required to see us to achieving PL safety next season.
Reading the article on the homepage it says:-
“Sky Sports reports that the deal is a €28 million (£24 million) - a new record fee for the Blues - plus €3 million (£2.6 million) in add-ons and a sell-on clause.”
If these figures are correct then I’m frankly very concerned about the way we are potentially being very wasteful with funds. Now I’m old enough to remember qualifying for Europe after finishing 5th in 2000-01 and I remember many signings which did nothing to improve the team, did not provide sell on profits for the club and contributed to a financial implosion at the club after relegation and the collapse of ITV Digital all coming off the back of the cost of rebuilding of the north and Churchman stands.
In the same article on the homepage it also says:-
“...started his career with Athletico Paranaense in his home country before moving on to Turkish side Göztepe in January 2025. That spell led to his move to his current club in Ligue 1 on deadline day last summer for around €3 million (£2.6 million) and last season he scored seven goals in 31 appearances in all competitions, picking up three assists.”
So after one season in France he’s now going to cost us €28 million so €25 million Euros more than last summer so he’s added €3.6m to his value for each of the 7 goals scored. That to me seems like bonkers inflation!
Turning for a second to scouting now I appreciate that our International scouting & recruitment network was almost non existent in the Evans era and so has had to be built up from scratch following the Gamechanger takeover and our promotions from League One. This just shows to me that we have a heck of a long way to go because we’re buying players one stage too late because if we think he’s a good player why can’t we try buying players such as this last summer when he cost just €3 million. Or we’re just agreeing to massively overly inflated fees and aren’t prepared to walk away after being held to ransom on frankly outrageous fees.
Now I’ve nothing against signing Emersonn but the fee quoted seems absolutely ridiculous!
Take as comparison last summer Brian Brobbey joining Sunderland for a fee of €20m, which could potentially rise to €25m so less than we’ll be paying for Emersonn.
Now take a look at Brobbey’s records as at last summer prior to joining Sunderland:-
Senior career Years Team Apps (Gls) 2018–2021 Jong Ajax 32 (16) 2020–2021 Ajax 12 (3) 2021–2022 RB Leipzig 9 (0) 2022 → Ajax (loan) 11 (7) 2022–2025 Ajax 92 (35)
So as well as having more games of top flight and European game experience, more goals and having been a full international since 2023 when Sunderland were signing him last summer for €20m, which could potentially rise to €25m, so in terms of the intial fee it was €8m less than Emersonn.
Now compare Brobbey’s record above to that of Emersonn’s record below which at present is:-
Senior career Years Team Apps (Gls) 2024 Athletico Paranaense 13 (0) 2025 Göztepe 17 (2) 2025– Toulouse 28 (6) I nternational career 2019 Brazil U15 4 (0)
The comparative records of Brobbey and Emersonn are light years different and yet we’re spending more on Emerson than Sunderland did on Brobbey who seemed much closer to a player who could deliver in the PL straight sway.
Now I’m not saying we shouldn’t sign Emersonn and if we do I hope that he does well. But to me the fee being suggested just beggars belief and to me seems like we’re being wasteful with the funds that we do have at our disposal.
Whilst promotion to the PL does bring funds for us to spend on transfers if it not an unlimited pot of gold that lasts forever. If we have any hopes of surviving we will need multiple signings and each million wasted is a million that can’t go on another player.
Likewise I worry that Ashton is incredibly profligate with spending the funds that the club does have. In the last two seasons the only deals which I think we’ve turned a profit on are Delap, Hutcinson, Broadhead and Woolfenden (but in Wollfie’s case that’s him being a youth player not an astute signing that we’ve sold for a profit). And we have several signings such as Szmodics, Ogbene, Akpom, McAteer who we would struggle to get anywhere near breaking even on let alone a profit (although in Kasey’s case the fee really isn’t his fault and I like him as a player and in time he might well be worth what we paid for him but £12m last summer was too much!) Plus recently we’ve sold Muric for what’s going by reports is a bit of a loss.
Now I’d love to be proved wrong by the end of the transfer window (and likewise by the end of the season) but right now we seem a million miles away from the likes of Brentford, Bournemouth, Brighton etc. who are all very adept at scouting and recruiting talent at good value for money and selling them on for huge profits. And whilst you can argue that all of those are established PL clubs Sunderland managed to recruit perfectly well last summer, something that we have to date not yet done, although it is very early in the transfer window and so lets have patience and judge more by the end of the transfer window and then by how those signings perform over the course of a PL season.
But right now to me it feels like we’re getting ripped off by clubs and agents and I do not like getting into bidding wars, such as we seem to have got in with Hull over Emersonn and it just reminds me of the recent poor value purchase of Akpom after a bidding competition with Birmingham last summer which over inflated his value.
[Post edited 6 Jul 23:16]
Great research, seems we've likely replaced Azon with another Azon then, tidy player but not a natural goalscorer?
We’re going to need a strong presence up top. Someone who can make the ball stick and hopefully be a nuisance and at the very least a threat.
Could be the best bit of business we ever do, could be a disaster, but whatever way you look at it, we’re paying 20m for a 21 year old Brazilian youth International who still has room to get better.
Can we please be a bit excited ffs.
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Deal agreed for Toulouse striker Emersonn… on 07:14 - Jul 7 with 1388 views
I agree with most of the posts, it's alot of money for unknown potential, but prices are insane recently and we are very unlikely to compete for someone with more experience. Alot of our recent transfers have been "how much can we make"
Brighton generally over the years have done the same thing and have doubled/tripled their return, we just need to hope the lad can step up and perform.
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Deal agreed for Toulouse striker Emersonn… on 08:05 - Jul 7 with 1195 views
Deal agreed for Toulouse striker Emersonn… on 07:20 - Jul 7 by itfckenty
I agree with most of the posts, it's alot of money for unknown potential, but prices are insane recently and we are very unlikely to compete for someone with more experience. Alot of our recent transfers have been "how much can we make"
Brighton generally over the years have done the same thing and have doubled/tripled their return, we just need to hope the lad can step up and perform.
Agree. £20m for someone about to turn 22 with half a dozen career goals in a soft league is underwhelming. He may be a total star in the making but like Egeli, there seems to be a lot of eggs going in the potential basket when we need firepower now.
Deal agreed for Toulouse striker Emersonn… on 21:01 - Jul 6 by Samuelowen88
Even having listened to a few podcasts which discussed him, I can't remember.
Would he realistically be our 1st choice striker? Or more likely to 2nd?
I think for context, this is more of a Ahadme/AAH/Azon type signing I, respective of their levels rather than say a Liam Delap type of a signing. It's a gamble with some potential resale value in it, should it go well.
On paper, he doesn't appear to be pulling up any trees in a French league which in terms of overall quality is not that strong these days. Whether or not O'Neil can develop him here is the bigger question I guess, and I guess the more important one, should we be trying to develop rather than go for a known quantity (such as a Wilson type). Profit wise, there's a lot more in this deal, but it's not likely a move that's going to keep us up.
Deal agreed for Toulouse striker Emersonn… on 08:05 - Jul 7 by TractorWood
Agree. £20m for someone about to turn 22 with half a dozen career goals in a soft league is underwhelming. He may be a total star in the making but like Egeli, there seems to be a lot of eggs going in the potential basket when we need firepower now.
Surely he's going to be competition for the 2nd/3rd striker slot rather than our main starting 9. If we don't get another main 9 in then I'd share some of your concerns but having someone with potential in that role competing to be on the bench is a good thing? It seems unlikely we'll nail down our starting 9 this early in the window.
Deal agreed for Toulouse striker Emersonn… on 08:14 - Jul 7 by SheffordBlue
Surely he's going to be competition for the 2nd/3rd striker slot rather than our main starting 9. If we don't get another main 9 in then I'd share some of your concerns but having someone with potential in that role competing to be on the bench is a good thing? It seems unlikely we'll nail down our starting 9 this early in the window.
If we look at him as an "upgrade" on AHH and Akpom, the deal makes more sense. I am sure this isn't the guy we're going to be relying on to score us out of a relegation scrap.
Deal agreed for Toulouse striker Emersonn… on 08:10 - Jul 7 by ITFC_Essex
I think for context, this is more of a Ahadme/AAH/Azon type signing I, respective of their levels rather than say a Liam Delap type of a signing. It's a gamble with some potential resale value in it, should it go well.
On paper, he doesn't appear to be pulling up any trees in a French league which in terms of overall quality is not that strong these days. Whether or not O'Neil can develop him here is the bigger question I guess, and I guess the more important one, should we be trying to develop rather than go for a known quantity (such as a Wilson type). Profit wise, there's a lot more in this deal, but it's not likely a move that's going to keep us up.
Man everyone’s so conservative and miserable. It’s our job to welcome and support new players, perhaps even let ourselves get excited about it in the process, instead of this negative doomsayer fiscal bean counter attitude.. we don’t know what we’re talking about, and we’re not gunna know what his true value is until this time next year, so perhaps we can all let go and enjoy ourselves just a smidge in the meantime, heaven forbid it might even have a positive effect on the new young lad instead of writing him off purely based on the amount of money Ashton signed off on signing him for. Pretend he cost half as much and support him as you would for that Zzzz
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